Know your impact. Lead with trust.

How does your authority land?

You can know your work is valuable and still get misread. Discover how you naturally build trust, where that strength gets stretched under pressure, and one move to use in your next conversation.

Free. About five minutes. Your archetype result and guide arrive by email.

Choose one Live quiz mix Meet the five archetypes Hover or tap a sticker to see its share of current results—and the truth people of that type will recognize immediately.

Five ways authority creates movement

Your archetype is a starting point, not a box.

Each archetype names the trust move people already experience from you. The value comes from using that move with more intention—and recognizing what another style contributes to a confident, cohesive team.

01

Strategist

Clarity

You cut through complexity and make the path to results visible.

02

Anchor

Steadiness

You create the conditions for truth, trust, and durable change.

03

Visionary

Meaning

You name what matters and point people toward what is possible.

04

Architect

Structure

You turn ambiguity into systems people can rely on.

05

Catalyst

Momentum

You create belief, energy, and movement toward action.

1,500+

Verified reach

Built for leaders who need the language to work.

More than 1,500 executives, leadership professionals, and sales professionals have taken the assessment. The experience has moved from individual insight to live rooms where people can apply it together, inside a broader Lighthouse ecosystem connected to more than $5 million in documented business movement in 16 months.

Kristi Straw presenting onstage at the Philadelphia SHRM Symposium
Live proof

Standing room only at Philly SHRM

Authentic Authority™ gave leaders a practical way to understand how their signals shape trust, change adoption, and follow-through.

NC TECH Summit for Women in Tech 2026 opening keynote announcement featuring Kristi Straw
NC TECH · September 29, 2026

Opening keynote at NC TECH

Kristi brought the five archetypes to The Trust Gap: Why AI Strategy Fails Without Authority Architecture at the 2026 Summit for Women in Tech.

See the official Women in Tech speaker lineup
Authentic Authority conference activation with all five archetype stations and stickers

From insight to behavior

A result people can use in the room.

This is not a personality label that disappears into a PDF. Participants translate their result into one real conversation, decision, sales moment, or leadership action they can use at two o'clock on a Tuesday.

  1. Discover the archetype.
  2. Name the trust move.
  3. Apply it to a live pressure point.
  4. Commit to the next visible action.

A free place to start

Make your expertise easy to repeat.

The Authentic Authority™ Messaging Guide helps you put what you know into words people can understand, remember, and use.

Start with one idea you want your audience to remember. Use the four steps and writing prompts to shape a message with a clear next action.

Read the free Messaging Guide

Inside the guide

Four steps for a clearer message

  1. Capture Attention
  2. Demonstrate Expertise
  3. Reinforce Your Value
  4. Call to Action
“What lesson took you years to learn, but could help someone else today?”

A writing prompt from the guide. Bring your own story, experience, and point of view.

One language. Multiple applications.

Designed to be used—not admired.

Authentic Authority™ gives people a positive, memorable way to understand their strengths and work across styles. It is tactical, hands-on, and adaptable to the moment your organization is in.

Keynote experience
Experiential workshop
Full-day curriculum
Executive teams

Confidence + cohesion

Make leadership strengths visible and create shared expectations for decisions, communication, and follow-through.

Sales teams

Trust that moves the conversation

Help sellers recognize how their natural authority creates clarity, steadiness, meaning, structure, or momentum with a buyer.

People leaders

A coaching culture people can use

Give managers a common language for feedback, development, and cross-style coaching without reducing people to a type.

Events + conferences

Insight becomes interaction

Turn an assessment into a live experience where participants apply the result, meet someone different, and name one next move.

For executive teams and organizations

Build confidence people can feel—and cohesion they can use.

Strong teams move with more confidence when leaders share a language for how authority lands, how decisions are carried, and how trust is created across different styles. Authentic Authority™ makes those strengths visible and usable.

The experience can stand alone or connect to the Executive Trust + Cohesion Index™ to establish a practical baseline across clarity, candor, cohesion, and continuity.

A focused conversation about your people, your moment, and the kind of shared language that would create value now.

01

Decision

What must be decided—and who carries it?

02

Judgment

What requires human interpretation rather than speed alone?

03

Human impact

How will people receive, trust, and act on the decision?

04

Evidence

What will show that the decision is holding and creating movement?

Choose what you need now

Put your result to work.

Your archetype gives you language for how you build trust. Choose the resource or support that fits the message, offer, or decision in front of you.

Free resource

Authentic Authority™ Messaging Guide

You have an idea worth sharing and need a useful starting structure. Shape one message people can remember and repeat.

Start with the free guide

Self-guided system · $97

AMPLIFIED!

You have expertise and an offer. Build clearer messages, follow-ups, and invitations, then run the 14-Day Sales Sprint to see what moves.

See inside AMPLIFIED!

Focused strategic support

Trusted Brand Blueprint™

The message or positioning needs another set of eyes. Get support connecting what makes your work valuable to what the right people need to hear.

Explore the Blueprint

Working on this with a team? Explore Authentic Authority™ for your organization.

Your authority is already speaking

Make sure it says what the moment requires.

Start with the assessment. You will receive your archetype and a practical guide for putting your trust move to work.

Take the Authentic Authority™ assessment