Strategist
Clarity
You cut through complexity and make the path to results visible.
Know your impact. Lead with trust.
Find out how people experience you when you lead.
Authentic Authority™ shows how you naturally build trust, communicate, influence decisions, and help people move.
About 5 minutes. Free. See your result and open your matching guide at the end.
Five ways authority creates movement
Your archetype is a starting point, not a box.
Each archetype names the trust move people already experience from you. The value comes from using that move with more intention—and recognizing what another style contributes to a confident, cohesive team.
Anchor
Steadiness
You create the conditions for truth, trust, and durable change.
Visionary
Meaning
You name what matters and point people toward what is possible.
Architect
Structure
You turn ambiguity into systems people can rely on.
Catalyst
Momentum
You create belief, energy, and movement toward action.
Two ways to use it
Start with the work in front of you.
From result to real work
Use it in the next conversation.
Start with one situation you need to handle. A decision, feedback, a sales conversation, or a message that needs to be clearer.
- Discover your trust move.
Complete the assessment. Your result names your archetype, its trust contribution, a pressure pattern to watch, and one useful move.
- Save the matching guide.
Use the guide button on your result screen. Open or download it before leaving so you can come back to the language.
- Try one visible action.
Use it in the situation you brought. Notice what people understand, ask, decide, or do differently.
Already know your result? Open your matching guide.
Choose the archetype from your assessment result.
1,900+
From keynotes to boardrooms
Shared language for real leadership work.
More than 1,900 people have taken the Authentic Authority™ assessment. The framework has been used with leaders, sales professionals, executive teams, private leadership rooms, and conference audiences.
Live proof
Standing room only at Philly SHRM
Authentic Authority™ gave leaders a practical way to understand how their signals shape trust, change adoption, and follow-through.
NC TECH · September 29, 2026
Opening keynote at NC TECH
300+ attendees. Standing ovation. Books sold out. The opening keynote led to three engagements within three hours: a leadership retreat, a workshop, and a keynote. Kristi connected Authentic Authority™ with human judgment, trust, and decision ownership.
See the official Women in Tech speaker lineupPrivate executive rooms
Leadership and executive-team work
Authentic Authority™ has been used in confidential senior-team work on decisions, communication, and accountability. In one Lighthouse leadership engagement, less than eight hours together helped the client save $2.3M through hiring decisions and led to six-figure ongoing work.
Bring Authentic Authority™ to your organization →Authentic Authority™ in the audience
People used the language after the keynote.
“They realized a lot more about who they are and how they see the world.”
“It was such a pleasure to listen to and learn from you. From an Architect to an Anchor 😉”
Bring the language into one real feedback, leadership, or sales conversation. For a team, practice it together in a working session.
Discuss a team working session →
From insight to behavior
A result people can use in the room.
Participants translate their result into one real conversation, decision, sales moment, or leadership action they can use at two o'clock on a Tuesday.
- Discover the archetype.
- Name the trust move.
- Apply it to a live pressure point.
- Commit to the next visible action.
A free place to start
Make your expertise easy to repeat.
The Authentic Authority™ Messaging Guide helps you put what you know into words people can understand, remember, and use.
Start with one idea you want your audience to remember. Use the four steps and writing prompts to shape a message with a clear next action.
Read the free Messaging GuideInside the guide
Four steps for a clearer message
- Capture Attention
- Demonstrate Expertise
- Reinforce Your Value
- Call to Action
“What lesson took you years to learn, but could help someone else today?”
A writing prompt from the guide. Bring your own story, experience, and point of view.
One language. Multiple applications.
Use your result in a real situation.
Lead a hard conversation. Give feedback. Sell an idea. Make a decision. Work better with someone who thinks differently. Your result gives you a practical starting point.
Keynote experience
Experiential workshop
Full-day curriculum
The same decision keeps reopening.
Apply the five trust moves to the decision, the missing context, who owns it, and what happens next.
Discuss this with your team →The buyer understands the product. They still miss the value.
Practice the conversation that connects the buyer’s problem, relevant proof, and a useful next step.
Discuss this with your team →Feedback waits until the problem is bigger.
Give managers language to name the issue, hear the response, and make support and responsibility clear.
Discuss this with your team →The insight needs to travel beyond the stage.
Participants discover a trust move, apply it to a real pressure point, and leave with one action to use.
Discuss a keynote experience →For executive teams and organizations
Your team needs more than agreement in the meeting.
People leave with different versions of the decision. Managers soften feedback until the point disappears. A strong idea still needs someone to understand it and act. Bring the actual work into a shared language for trust, communication, and judgment.
A team experience starts with the business pressure. Participants use the assessment, name the trust move they naturally bring, practice a real conversation or decision, and choose a visible next action.
Share your team, what is getting in the way, the change you need, and your timing. Lighthouse reviews the fit and follows up about format and scope.
For a commissioned team assessment, individual results stay private and the organization works with aggregate patterns and live evidence. Keynote, workshop, and executive formats follow the job.
Decision
What must be decided—and who carries it?
Judgment
What requires human interpretation rather than speed alone?
Human impact
How will people receive, trust, and act on the decision?
Evidence
What will show that the decision is holding and creating movement?
The leadership work behind the language
Put trust to work in the next meeting.
UNICORN Leader™ came first: practical leadership tools for innovation and change. Authentic Authority™ developed afterward, helping people understand how they communicate and build trust.
Recognition + contribution
Use a Braggy Board to make good work visible. Name the contribution, who it helped, and why it mattered.
Feedback + communication
Use your Authentic Authority™ insight to prepare for one real feedback, performance, leadership, or sales conversation.
Ideas + live practice
Use BetterStory Studio™ to try the message out loud, hear the response, and improve the next ask.
Explore UNICORN Leader™, the book, and its separate free Impact Assessment →
Choose what you need now
Put your result to work.
You have a result. Choose the support that fits the work: a first message, a sales rhythm, or one issue that needs Kristi’s judgment.
Free resource
Authentic Authority™ Messaging Guide
You need a starting structure for one message. Use the four steps and writing prompts. This free guide is a separate resource you can use today.
Start with the free guideSelf-guided system · $97
AMPLIFIED!
You have an offer and need a repeatable way to explain it, make the invitation, and follow up. Five tools in PDF and audio, examples, leadership scripts, and the 14-Day Sales Sprint.
See inside AMPLIFIED!Focused session · $395 · 45 minutes
Trusted Brand Blueprint™
One positioning, message, offer, introduction, or visibility issue needs another set of eyes. Work with Kristi on that issue and leave with clearer language, a strategic direction, and a personalized Blueprint.
Explore the BlueprintA bigger leadership decision? Explore executive advisory → Building a business or valuable asset? Explore strategic advisory →
Working on this with a team? Explore Authentic Authority™ for your organization.
What do your people need to do differently?
Start with the team or audience, the situation, and the change you need. You can work out the format with Lighthouse.
For my organization
Practice the leadership, sales, or decision work.
Share what is getting in the way, who is involved, and what needs to change.
Start an organization inquiry →For my eventGive the audience language they can use.
Share the audience, event date, and what people should think, decide, say, or do differently.
Start a speaking inquiry →Lighthouse reviews the situation and follows up about a useful next conversation and scope.
Your authority is already speaking
Make sure it says what the moment requires.
Start with the free assessment. See your archetype, open the matching guide on your result screen, and choose one real conversation to use it in.
Take the Authentic Authority™ assessment